haku: @author McCullaugh, / yhteensä: 10
viite: 9 / 10
| Tekijä: | McCullaugh, J. |
| Otsikko: | "Moonstruck" in promo limelight |
| Lehti: | Billboard
1988 : JUNE, VOL. 100:24, p.55 |
| Asiasana: | |
| Vapaa asiasana: | Advertising support, Sweepstakes, Big titles |
| Kieli: | eng |
| Tiivistelmä: | "Moonstruck" is the biggest title of MGM/UA Home Video. They spend more than $1.5 million on TV advertising support and together with American Airlines and Alitalia they launch a sweepstakes for consumers, retailers and distributors offering the video. Besides "Moonstruck" which awarded 3 Oscars other popular cassettes of MGM/UA are "The Wizard Of Oz" and "Gone With The Wind". |
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