haku: @author Pitt, L. F. / yhteensä: 10
viite: 8 / 10
| Tekijä: | Ramaseshan, R. Pitt, L. F. |
| Otsikko: | Major industrial distribution issues facing managers in Australia |
| Lehti: | Industrial Marketing Management
1990 : AUG, 19:3, p. 225-234 |
| Asiasana: | INDUSTRIAL SELLING DISTRIBUTION MANAGERS AUSTRALIA CUSTOMERS MARKETING MIX |
| Kieli: | eng |
| Tiivistelmä: | A study of Australian organizations found, that the top ten issues of distribution are: 1. inventory management and control, 2. an understanding of distribution's importance to customer service, 3. effective use of computers in distribution, 4. recruiting and development of distribution personnel, 5. handling, transportation, and storage of hazardous materials, 6. minimizing distribution costs, 7. improved distribution planning, 8. selection of distribution channels, 9. increased understanding of distribution's importance by top management, 10. integration of distribution with other marketing mix variables. All the ten issues are analyzed and categorized as operational and strategic. |
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