haku: @author Raithel, H. / yhteensä: 10
viite: 7 / 10
| Tekijä: | Raithel, H. |
| Otsikko: | Eine Marke setzt sich in Szene |
| Lehti: | Manager Magazin
1990 : JAN, VOL. 20:1, p.172-177 |
| Asiasana: | MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The problem the author attempts to solve is: how can you earn money in small markets with limited resources. Guenther von Briskorn, the Henkel director gives the answer based on his experiences with his Team Pattex. Internationally efficient advertising, worldwide standardization are the clues. |
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