haku: @author Frohman, A. L. / yhteensä: 10
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| Tekijä: | Bush, J. B. Frohman, A. L. |
| Otsikko: | Communication in a "network" organization. |
| Lehti: | Organizational Dynamics
1991 : AUTUMN, VOL. 20:2, p. 23-36 |
| Asiasana: | ORGANIZATIONAL COMMUNICATION NETWORKS |
| Kieli: | eng |
| Tiivistelmä: | The "up and down" flow of communication in a traditional organization hierarchy blocks innovation and change. It is argued that a shift to a networking structure allows lateral communication and helps managers and their staffs unleash creativity. However, there are impedients to networking built into the culture of American companies. Most managers implicitly apply a conceptual model of the innovation process that emphasizes the sequential involvement of group of functional specialists. A concurrent model of innovation is developed and presented which describes innovation as a goal-oriented, interactive learning process. The successful application of this model requires that functional specialists network among themselves. |
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