haku: @author Macharzina, K. / yhteensä: 10
viite: 3 / 10
| Tekijä: | Macharzina, K. |
| Otsikko: | Internationalisierung und Organisation. |
| Lehti: | Zeitschrift Führung + Organisation
1992 : JAN/FEB, VOL. 61:1, p. 4-11 |
| Asiasana: | MULTINATIONAL COMPANIES ORGANIZATIONAL CHANGE INTERNATIONALIZATION STRATEGY |
| Kieli: | ger |
| Tiivistelmä: | Increasing competitive pressure and differentiated country standards force international companies to plan their internationalization strategies. Based on systematic strategy development this problem and the possibilities in the rapidly changing international environment can be analyzed and the planning horizon can be extended into the future. In this respect, organization is a crucial factor, because it provides the framework for international business activity. The possibilities of organizational changes and the mechanisms that are suitable to support the coordination measures of international firms are outlined in the article. |
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