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Tekijä: | Koelemeijer, K. Oppewal, H. |
Otsikko: | Assessing the effects of assortment and ambience: A choice experimental approach |
Lehti: | Journal of Retailing
1999 : FALL, VOL. 75:3, p. 319-345 |
Asiasana: | RETAILING PRODUCT VARIETY ALLOCATION CONSUMER CHOICE PSYCHOLOGY SHOPS DECISION MAKING |
Kieli: | eng |
Tiivistelmä: | Assortment composition is a key issue for category and retail store managers. The paper formulates and tests effects of consumption goal, retail assortment composition, and other distribution services on in-store purchase decisions. By using a logit model the paper explains the utility of an item as a function of assortment characteristics which allows capturing substitution, complementarity and asymetric dominance effects. |
SCIMA