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| Tekijä: | Zielke, S. |
| Otsikko: | How price image dimensions influence shopping intentions for different store formats |
| Lehti: | European Journal of Marketing
2010 : VOL. 44:6, p. 748-770 |
| Asiasana: | retailing pricing shops consumer behaviour |
| Kieli: | eng |
| Tiivistelmä: | The target of this article is to analyse how five price dimensions influence shopping intentions for different store formats. A multiple group analysis identifies differences in the effects between store formats.The results indicate that retailers should not concentrate only on price level competition. For discount stores, value for money is the most important image dimension. For supermarkets, price level and value are equally important, price percibility and price processibility being also important. For organic food stores, value is the most important factor, price processability and evaluation certainty are also important. For the weekly market, price perceptibility is in key role explaining customers' shopping intentions. |
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