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Tekijä: | Kemperman, A. Borgers, A. Timmermans, H. |
Otsikko: | Tourist shopping behavior in a historic downtown area |
Lehti: | Tourism Management
2009 : APR, VOL. 30:2, p. 208-218 |
Asiasana: | tourism shopping motivation consumer behaviour shops Netherlands |
Kieli: | eng |
Tiivistelmä: | This paper examines tourist shopping route choice behavior in a downtown area of Maastricht, in Netherlands. The findings suggest that shopping supply and accessibility, some physical characteristics and the history of the route are major factors that affect route choice. In addition, shopping motivations, familiarity with the area and route planning have influence of route choice behavior. |
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