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| Tekijä: | Thorelli, H. B. Lim, J. S. Ye, J. |
| Otsikko: | Relative importance of country of origin, warranty and retail store image on product evaluations. |
| Lehti: | International Marketing Review
1989 : VOL. 6:1, p. 35-46 |
| Asiasana: | CONSUMER CHOICE PRODUCT DIFFERENTIATION GUARANTEES SHOPS IMAGE |
| Kieli: | eng |
| Tiivistelmä: | Review of consumers' product quality perception, overall attitude to a product and purchase intentions related to the country of origin, product warranty and retail store image and interaction effects of 3 independent variables, identifying cues and attributes that have an impact on consumer choice behaviour. Theoretical background. Research method: instrument, subjects, independent variables, dependent variables, analysis, and manipulation checks. Managerial implications. Two Tables and a Figure illustrate the study. |
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