haku: @indexterm CONSUMER EXPECTATIONS / yhteensä: 100
viite: 57 / 100
Tekijä: | McCune, J. C. |
Otsikko: | Consumer activism means big business |
Lehti: | Management Review
1990 : DEC, VOL. 79:12, p. 16-19 |
Asiasana: | CONSUMER PROTECTION LARGE BUSINESSES CONSUMER EXPECTATIONS ADVERTISING CONSUMER BEHAVIOUR CORPORATE RESPONSIBILITY |
Kieli: | eng |
Tiivistelmä: | Consumer rights protesters and consumer movements attract a broad spectrum of population. Consumer activism has been cyclical during the past 100 years. The details of three consumer movements are examined in the '90s: the anti-fur campaign, a church's efforts to reduce liquor and cigarette advertising, and the movement to stop dolphin killings by tuna fishermen. The success of consumer movements depends on several factors. There must be a substitute product available in order for a boycott of one manufacturer's goods. Part of a movement's success is dependent on the targeted companies. If a company refuses to meet with protesters or tries to cast negative aspersions onto their work, the company is seen as a villain. |
SCIMA