haku: @indexterm METHODOLOGY / yhteensä: 1003
viite: 365 / 1003
| Tekijä: | Anderson, M. J. Shaw, R. N. |
| Otsikko: | A comparative evaluation of qualitative data analytic techniques in identifying volunteer motivation in tourism |
| Lehti: | Tourism Management
1999 : FEB, VOL. 20:1, p. 99-106 |
| Asiasana: | Tourism Marketing Management Service Research Methodology |
| Kieli: | eng |
| Tiivistelmä: | In this paper, it is reported on a project useing analytic triangulation (convergent validation) to process responses to an open-ended question asked of a sample of service providers (volunteers) at a major tourist attraction. There were three analytic techniques used. Substantial convergence of the results was found, across methods and with the published volunteer motivational literature. However, some differences were noted. The paper discusses the practical and conceptual uses, requirements and contraints of various methods, with implications for tourism marketing management. |
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