haku: @indexterm METHODOLOGY / yhteensä: 1003
viite: 285 / 1003
Tekijä: | Amoo, T. (Aimoo, T.) Friedman, H.H. |
Otsikko: | Overall evaluation rating scales: an assessment |
Lehti: | International Journal of Market Research
2000 : SUMMER, VOL. 42:3, p. 301-310 |
Asiasana: | Research Methodology |
Kieli: | eng |
Tiivistelmä: | Rating scales are instruments used to measure people's attitudes towards a variety of stimuli incl. products, services, advertisements, organizations, insititutions, politicians etc. The study determines whether different overall evaluation rating scales would produce different results. There were 6 scales used to measure 3 stimuli. The results indicate that 6 scales, although producing different means, were all measuring the same underlying factor. |
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