haku: @indexterm METHODOLOGY / yhteensä: 1003
viite: 259 / 1003
Tekijä: | Kimmel, A. J. Smith, N. C. |
Otsikko: | Deception in marketing research: ethical, methodological, and disciplinary implications |
Lehti: | Psychology & Marketing
2001 : JUL, VOL. 18:7, p. 663-689 |
Asiasana: | MARKETING RESEARCH MARKET RESEARCH ETHICS METHODOLOGY |
Vapaa asiasana: | DECEPTION |
Kieli: | eng |
Tiivistelmä: | This article provides a conceptual starting point for developing a more complete understanding of deception in marketing research, including an ethical analysis from the viewpoint of consequentalist and deontological theories of moral reasoning. |
SCIMA