haku: @indexterm METHODOLOGY / yhteensä: 1003
viite: 135 / 1003
| Tekijä: | Landell-Mills, W. |
| Otsikko: | The myth of depth: how to research ads better |
| Lehti: | Admap
2005 : VOL. 40:6, p. 45-47 |
| Asiasana: | Advertising research Methodology |
| Kieli: | eng |
| Tiivistelmä: | The article explains how a research method called streaming allows researchers to get closer to reality. It also discusses if deep qual is really the best research method. |
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