haku: @indexterm PRODUCTS / yhteensä: 1007
viite: 377 / 1007
| Tekijä: | Eriksson, K. Hadjikhani, A. |
| Otsikko: | Perceptual product connection in an international context |
| Lehti: | International Business Review
2000 : JUN, VOL. 9:3, p. 301-320 |
| Asiasana: | Consumers Perception Products |
| Kieli: | eng |
| Tiivistelmä: | The consumer's perception of a product is affected by his or her perception of similar and complementary products available from foreign countries. How consumers perceptually relate standardized products in an international context is discussed. |
SCIMA