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| Tekijä: | Byrnes N. (et al.) |
| Otsikko: | Brands in a bind |
| Lehti: | Business Week
2000 : AUG. 21-28, VOL. 3680:1010, p. 124-127 |
| Asiasana: | Brands Consumers Products Marketing |
| Kieli: | eng |
| Tiivistelmä: | Many household brand names are hurting and taking a cue from high techs. |
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