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| Tekijä: | Moore, G.A. |
| Otsikko: | Darwin and the Demon: Innovating within established enterprises |
| Lehti: | Harvard Business Review
2004 : JUL/AUG, VOL. 82:7-8, p. 86-92 |
| Asiasana: | Innovation Markets Marketing Products Life cycles Companies |
| Kieli: | eng |
| Tiivistelmä: | Innovation comes in many forms - products, processes, marketing, business models, and more. Which kind should you be pursuing? It depends: Where are you in your product category's life cycle? Different phases of a market's life favour different types of innovation. |
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