haku: @indexterm PRODUCTS / yhteensä: 1007
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| Tekijä: | Klein, J. Dawar, N. |
| Otsikko: | Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis |
| Lehti: | International Journal of Research in Marketing
2004 : VOL. 21:3, p.203-217 |
| Asiasana: | BRAND LOYALTY Corporate responsibility Products Social responsibility |
| Vapaa asiasana: | Product-harm crisis |
| Kieli: | eng |
| Tiivistelmä: | The paper examines the possibility that corporate social responsibility halo affects consumers' attributions in a product-harm crisis situation. The authors examine whether attributions that are influenced by CSR mediate the impact of product-harm crises on consumers' brend evaluations. As a result the authors found that mediations effects are only found for consumers that are CSR-sensitive. |
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