haku: @indexterm PRODUCTS / yhteensä: 1007
viite: 155 / 1007
Tekijä: | Mård, A. Wiikari, A. (photos) |
Otsikko: | Hollow companies rely on a strong brand |
Lehti: | Profile
2004 : SEP, 3, p. 10-18 |
Asiasana: | marketing consumer behaviour customers loyalty brands products service electronic commerce |
Vapaa asiasana: | e-commerce |
Kieli: | eng |
Tiivistelmä: | In an age of online shopping threatening to rob retail chains of customer loyalty, "brand promise" remains. If the brand is as it promises, it no longer matters who produces or delivers the service or the product. |
SCIMA