haku: @indexterm MARKET POTENTIAL / yhteensä: 101
viite: 45 / 101
| Tekijä: | Wittenzellner, C. |
| Otsikko: | Die Senioren: ein < |
| Lehti: | Management-Zeitschrift Industrielle Organisation
1995 : VOL. 64:3, p. 51-54 |
| Asiasana: | OLD PEOPLE MARKET POTENTIAL MARKET SEGMENTATION MARKETING STRATEGY ADVERTISING |
| Kieli: | ger |
| Tiivistelmä: | The proportion of older people among the overall population is increasing in every western industrial country. In some cases, these senior citizens are quite well off. Experts speak of a lucrative gap in the market. But the advertising industry and the trade are only reacting hesitantly. |
SCIMA