haku: @indexterm PRODUCT QUALITY / yhteensä: 101
viite: 72 / 101
| Tekijä: | Bongartz, U. |
| Otsikko: | Strategische Ressourcen und erhaltbare Wettbewerbsvorteile: Die ressourcenorientierte Sicht am Beispiel der Treasury |
| Lehti: | Zeitschrift für Betriebswirtschaft
1997 : ERGÄNZUNGSHEFT 1/97, p.21-43 |
| Asiasana: | MARKETING PRODUCT QUALITY PRODUCT DEVELOPMENT |
| Kieli: | ger |
| Tiivistelmä: | The most recent entry into the theoretical discussions of sustainable competitive advantage in strategic management approaches comes from the resource-based view of the firm which focuses attention on the role of heterogenous organizational competence in competition. Building on the assumptions that resources are heterogenously distributed across firms and that they are imperfectly mobile, this article introduces the preconditions for resources to generate sustained competitive advantage: value, rareness, imperfect imitability and imperfect substitutability. The article concludes by examining practical implications of resource-based models for the strategic management of Treasury activities in financial institutions. |
SCIMA