haku: @indexterm Market potential / yhteensä: 101
viite: 94 / 101
| Tekijä: | Cooper, R. G. Kleinschmidt, E. J. |
| Otsikko: | What makes a new product a winner : success factors a the project level. |
| Lehti: | R. and D. Management
1987 : JUL, VOL. 17:3, p. 175-189 |
| Asiasana: | NEW PRODUCTS SUCCESS PRODUCT FAILURES FINANCIAL PERFORMANCE MARKET SHARE MARKET POTENTIAL |
| Kieli: | eng |
| Tiivistelmä: | The results of a new research study into success/failure question for industrial goods are presented. Different types or dimensions of new product success, and the specific determinants of these success types are intended to identify. Based on a sample of 125 companies, including 123 new product successes and 80 failures, three independent dimensions of success were found: financial performance, opportunity windows and market share. The determinants of success differ for the three performance dimensions. Managerial implications are also discussed. |
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