haku: @indexterm MARKET POTENTIAL / yhteensä: 101
viite: 75 / 101
| Tekijä: | Belz, Ch. |
| Otsikko: | Leistungsinnovationen in umkampften Markten (Performance innovation in battered markets) |
| Lehti: | Marktforschung und Management
1991 : VOL. 35:1, p. 13-20 |
| Asiasana: | MARKET POTENTIAL CORPORATE STRATEGY |
| Kieli: | ger |
| Tiivistelmä: | Battered, saturated markets have several problems: the products of different producers do not differ enough; there is a pressure for innovation; the product mix of individual producers increases rapidly; the costs of product introduction grow and so does the risk of innovation; it is increasingly difficult to choose among the host of trading partners. The article offers a solution for these problems: performance systems, which are integrated systems of products and services. |
SCIMA