haku: @indexterm GROWTH / yhteensä: 1010
viite: 354 / 1010
| Tekijä: | Wood, S.D. |
| Otsikko: | Services marketing: getting more and better business from service customers |
| Lehti: | Marketing Management
2000 : FALL, VOL. 9:3, p. 10-11 |
| Asiasana: | CUSTOMERS GROWTH SERVICE MARKETING STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | This article represents four steps necessary to achieve higher customer-delivered value: 1) Get executive support; 2) Focus on the best; 3) Enable your workforce; 4) Reward greater value. |
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