haku: @indexterm PROJECT EVALUATION / yhteensä: 103
viite: 10 / 103
| Tekijä: | Oral, M. Kettani, O. Cinar, U. |
| Otsikko: | Project evaluation and selection in a network of collaboration: A consensual disaggregation multi-criterion approach |
| Lehti: | European Journal of Operational Research
2001 : APR 16, VOL. 130:2, p. 332-346 |
| Asiasana: | MATHEMATICAL PROGRAMMING PROJECT EVALUATION COMBINATORIAL OPTIMIZATION |
| Kieli: | eng |
| Tiivistelmä: | The paper outlines first the philosophy of agricultural marketing. Several methodological issues in agricultural marketing are then presented through a state-of-the art survey. Then, the paper develops a consumer-based methodology to support product development decisions where the key-role is played to determine the preference model which explains a single consumer's ranking; a decision support system summarizes the analysis of the hole set of interviewed consumers to prescribe the "ideal" profile of a new product and to simulate its penetration strategy into the market. |
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