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| Tekijä: | Frew, M. McGillivray, D. |
| Otsikko: | Health clubs and body politics: aesthetics and the quest for physical capital |
| Lehti: | Leisure Studies
2005 : APR, VOL. 24:2, p. 161-175 |
| Asiasana: | Leisure Health Physical fitness Consumption Consumerism |
| Kieli: | eng |
| Tiivistelmä: | This paper critically reflects on processes of embodied production and consumption and the quest for physical capital (henceforth as: phys-cap.) and its referential symbolism. Using a range of qualitative methods across three case study facilities, it is argued that as consumers seek to attain desired forms of phys-cap., health and fitness clubs serve both to capitalize on and perpetuate cycles of embodied dissatisfaction. Consumers are constantly reminded of their failure to attain the phys-cap. they desire. These processes not only mirror modern consumerism but also highlight a process of self-imposed domination. Health and fitness club spaces are anything but healthy as they oil the desire and dreamscape of phys-cap., maintaining an aesthetic masochism and thus keeping the treadmills literally and economically turning. |
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