haku: @indexterm Consumerism / yhteensä: 104
viite: 55 / 104
| Tekijä: | Tixier, D. |
| Otsikko: | Perpectives du developpement du consumerisme et de son impact sur la communication marketing = Perspectives of the development of consumerism and of its impact on marketing communication. |
| Lehti: | Revue Francaise du Marketing
1983 : AUG-OCT, 95, p. 39-48 |
| Asiasana: | CONSUMERISM COMMUNICATION MARKETING |
| Kieli: | fre |
| Tiivistelmä: |
SCIMA