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| Tekijä: | Samiee, S. Ryans, J. K., jr |
| Otsikko: | Advertising and the consumerism movement in Europe : the case of West Germany and Switzerland. |
| Lehti: | Journal of International Business Studies
1982 : SPRING/SUMMER, VOL. 13:1, p. 109-114 |
| Asiasana: | ADVERTISING CONSUMERISM FEDERAL REPUBLIC OF GERMANY SWITZERLAND |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA