haku: @indexterm Consumerism / yhteensä: 104
viite: 34 / 104
Tekijä: | Hoch, S. Loewenstein, G. |
Otsikko: | Time-inconsistent Preferences and Consumer Self-Control |
Lehti: | Journal of Consumer Research
1991 : MAR VOL. 17, p.492-507 |
Asiasana: | SPENDING PATTERNS CONSUMER BEHAVIOUR CONSUMERISM |
Kieli: | eng |
Tiivistelmä: | An economic-psychological model is offered, which explains why and how consumers experience sudden increases in desire for a product. It is also discussed what tactics consumers use to control their own behaviour. Consumer self-control is conceptualized as a struggle between the two psychological forces of desire and will power. |
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