haku: @indexterm evaluation / yhteensä: 1041
viite: 430 / 1041
Tekijä: | Samiee, S. |
Otsikko: | Customer evaluation of products in a global market |
Lehti: | Journal of International Business Studies
1994 : THIRD QUARTER, VOL. 25:3, p. 579-604 |
Asiasana: | CUSTOMERS EVALUATION GLOBAL MARKETING |
Kieli: | eng |
Tiivistelmä: | Marketing scholars' interest in the influence of source countries on product evaluations has intensified during the past twenty-five years. As this research tradition has evolved, the literature has gradually gained more depth and sophistication. Nevertheless, research in this area lacks a common conceptual framework. This article rationalizes the buying decision processes within the context of source-country influences and offers a conceptual framework for further development. |
SCIMA