haku: @indexterm evaluation / yhteensä: 1041
viite: 303 / 1041
| Tekijä: | |
| Otsikko: | A Varying-Parameter Averaging Model of On-Line Brand Evaluations |
| Lehti: | Journal of Consumer Research
1997 : SEP, Vol. 24:2, p. 232-247 |
| Asiasana: | BRANDS CONSUMER CHOICE EVALUATION |
| Kieli: | eng |
| Tiivistelmä: | Consumer evaluations of new brands evolve over time as information is acquired. We conceptualize the extent to which evaluations are updated in terms of the weight given to new information during information integration. Based on information processing theory, we derive hypothese regarding the weights given to new information under different processing ability conditions. We then develop a varying-parameter averaging model that captures the hypothesized moderating effects of processing ability (i.e., time pressure and knowledge) and also takes into account order effects. |
SCIMA