haku: @indexterm evaluation / yhteensä: 1041
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| Tekijä: | Schlosser, A. E. Shavitt, S. |
| Otsikko: | Anticipating Discussion about a Product: Rehearsing What to Say Can Affect Your Judgments |
| Lehti: | Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 101-115 |
| Asiasana: | PRODUCTS CONSUMERS EVALUATION ANALYTICAL REVIEW |
| Kieli: | eng |
| Tiivistelmä: | This research examines one aspect of the common but relatively understudied consumer behavior context of group interaction. The authors argue and demonstrate that the mere anticipation of group discussion can influence people's product attitudes. This occurs because anticipating discussion shifts people's focus toward the criteria dominating what they are mentally rehearsing to discuss. Such a shift is important because people commonly refer primarily to less important information when they explain or prepare to discuss their attitudes. Three studies demonstrate that when people are forming an attitude toward a product while anticipating discussion, this focus on less important information substantially affects people's attitudes toward the product. |
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