haku: @indexterm Evaluation / yhteensä: 1041
viite: 91 / 1041
Tekijä: | Watson, T. |
Otsikko: | PR evaluation: it's all about relationships |
Lehti: | Admap
2005 : OCT, VOL. 40:9 (465), p. 44-46 |
Asiasana: | evaluation public relations |
Kieli: | eng |
Tiivistelmä: | How can PR prove its worth? This paper explains why it is vital for PR to be evaluated in terms of relationships between organisations and key stakeholders. "ROI" is usually a red herring. |
SCIMA