haku: @indexterm evaluation / yhteensä: 1041
viite: 36 / 1041
| Tekijä: | Preuss, L. Dawson, D. |
| Otsikko: | On the quality and legitimacy of green narratives in business: a framework for evaluation |
| Lehti: | Journal of Business Ethics
2009 : JAN II, VOL 84:2, p. 137-149 |
| Asiasana: | management environment models evaluation |
| Kieli: | eng |
| Tiivistelmä: | Narrative has increased its importance as a tool for understanding organizations, and it has a significant impact on the perception of environmental issues in business. The purpose of this article is to develop a framework for the evaluation of narratives. The model works in two stages: horizontal reading examines the surface, textual features, instrumental devices and the narrative's integrity as a text, whereas vertical reading examines the value assumptions that the authors and readers bring to the text. The framework is then applied in practice, testing it on a narrative about the relationship between business and environment, by a supply chain manager of a British manufacturing firm. |
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