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| Tekijä: | Raimond, P. Halliburton, C. |
| Otsikko: | Business school strategies for the single European market |
| Lehti: | Management Learning
1995 : JUN, VOL. 26:2, p. 231-248 |
| Asiasana: | EUROPE STRATEGY MARKETS |
| Kieli: | eng |
| Tiivistelmä: | The Single European Market (SEM) process has powerfully affected the business schools of Europe as much as the businesses which they exist to serve. SEM has become a major focus of attention. The publicity surrounding the "new" market of 345 million sophisticated customers ensures that it is the focus of many companies' attention. The active presence of the major competitors of Europe further ensures that no company can safely ignore the SEM. |
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