haku: @indexterm Professional organizations / yhteensä: 105
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| Tekijä: | de Win, P. P. |
| Otsikko: | The World Federation of Advertising - a force for freedom and justice for advertisers |
| Lehti: | Markenartikel
1991 : VOL. 53:5, p. 222-226 |
| Asiasana: | PROFESSIONAL ORGANIZATIONS ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: | The short history of WFA. Member countries and firms. The structure of the organisation: board of directors, management committee directors' forum. The main objective: to safeguard the interests of advertisers. Past achievements (repeal of tax on advertising, defeat of proposed anti- tobacco/alcohol advertising, position papers etc.). Future tasks: freedom of commercial speech,improving standards of advertising. |
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