haku: @indexterm production / yhteensä: 1066
viite: 428 / 1066
| Tekijä: | Mühleder, K. |
| Otsikko: | Absatz vor Produktion - eine Besonderheit der Versicherungswirtschaft? |
| Lehti: | Journal für Betriebswirtschaft
1995 : VOL. 45:5-6, p. 355-360 |
| Asiasana: | INSURANCE SELLING MANAGEMENT THEORY PRODUCTION SERVICE |
| Kieli: | ger |
| Tiivistelmä: | Do Insurance Products Need to be Sold Before They can be Produced? The German scientific insurance literature comprehends insurance as an area of particularities that call for an explanation different from those put forth by business administration. One of the assumptions is that insurance products need to be sold before they can be produced. The author illustrates that this very assumption is not due to any characteristic specific to the area of insurance. He explains that it is possible to produce - on an individual basis - insurance (products) prior to their sale and despite the fact that insurance is a service which in general cannot be stored. The author demonstrates that "selling" the insurance product before "producing" it, is a means to better satisfy customer demand and customer needs. |
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