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| Tekijä: | |
| Otsikko: | Industrial New Product Launch Strategies and Product Development Performance |
| Lehti: | Journal of Product Innovation Management
1997 : JUL, Vol. 14:4, p. 243-257 |
| Asiasana: | PRODUCT DEVELOPMENT PRODUCTION NEW PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | Just as reporters must answer a few fundamental questions in every story they write, decision-makers in the new product development (NPD) process must address five key issues: what to launch, where to launch, when to launch, why to launch, and how to launch. These decisions involve significant commitments of time, money, and resources. They also go a long way toward determining the success or failure of any new product. Deeper insight into the tradeoffs these decisions involve may help to increase the likelihood of success for product launch efforts. |
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