haku: @indexterm production / yhteensä: 1066
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| Tekijä: | Smith, K. |
| Otsikko: | Service aspects of industrial products lead to future product purchase intentions |
| Lehti: | Industrial Marketing Management
1998 : JAN, VOL. 27:1, p. 83-93 |
| Asiasana: | PRODUCTION FUTURE PURCHASING |
| Kieli: | eng |
| Tiivistelmä: | Results from two separate mail surveys demonstrate the effects of services ancillary to product offerings to generate future product purchase intentions in industrial markets. Specifically, satisfaction with telephone service was found to be the most important predictor of future product purchase intentions -- larger than either delivery service satisfaction or product satisfaction, although all three were significant predictors. Managerial implications are highlighted. |
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