haku: @indexterm Production / yhteensä: 1066
viite: 334 / 1066
Tekijä: | Franke, N. |
Otsikko: | Das Image des Herstellers im Handel |
Lehti: | Marketing: Zeitschrift für Forschung und Praxis
1997 : VOL. 19:4, p. 209-219 |
Asiasana: | IMAGE RETAILING TRADE THEORIES PRODUCTION |
Kieli: | ger |
Tiivistelmä: | This article develops, to analyze manufacturers' image with retailers, hypotheses concerning impact and structure of the construct developed from behavioural theories and integrates them to a general model. A LISREL based empirical test of the model shows that manufacturers' image with retailers can be seen as a key target variable of vertical marketing in theory and practice. |
SCIMA