haku: @indexterm production / yhteensä: 1066
viite: 193 / 1066
| Tekijä: | Avolnitis, G. |
| Otsikko: | An analysis of product deletion scenarios |
| Lehti: | Journal of Product Innovation Management
2000 : JAN, VOL. 17:1, p. 41-56 |
| Asiasana: | PRODUCTION INNOVATION MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Despite a flurry of attention during the early 1980s and the occasional article thereafter, product deletion continues to suffer from neglect, which is surprising given its role in aiding processes of innovation and change that are central to competitive survival. The aim of this article is to rejuvenate research interest in this field. In doing so, the authors review and organize the relevant literature in three key sets of factors and postulate that their interplay delineates the product deletion scenarios followed by a company. |
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