haku: @indexterm New products / yhteensä: 1069
viite: 295 / 1069
Tekijä: | Hultink, E. Thölke, J. Robben, H. |
Otsikko: | Retailers' adoption decision of new consumer durables |
Lehti: | Journal of Product Innovation Management
1999 : SEP, VOL. 16:5, p.483-490 |
Asiasana: | Consumer durables New products Retailing |
Kieli: | eng |
Tiivistelmä: | The present study focuses on the dimensions that influenced the new product adoption decision by retailers of consumer durables by exploring the relative importance of adoption criteria across seven product categories. |
SCIMA