haku: @indexterm New products / yhteensä: 1069
viite: 281 / 1069
| Tekijä: | Sethi, R. |
| Otsikko: | Superordinate identity in cross-functional product development teams: its antecedents and effect on new product performance |
| Lehti: | Journal of the Academy of Marketing Science
2000 : SUMMER, VOL. 28:3, p. 330-344 |
| Asiasana: | NEW PRODUCTS TEAM DEVELOPMENT PSYCHOLOGY |
| Kieli: | eng |
| Tiivistelmä: | This research examines the role of team-based superordinate identity in influencing new product performance. The author also studies how several team-related factors affect superordinate identity and, through this psychological bond, influence new product performance. The findings, based on a sample of 118 teams, reveal that superordinate identity indeed enhances the performance of the new product developed by a team. |
SCIMA