haku: @indexterm New products / yhteensä: 1069
viite: 264 / 1069
Tekijä: | Geng, X. Stinchcombe, M. B. Whinston, A. B. |
Otsikko: | Radically new product introduction using on-line auctions |
Lehti: | International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 169-189 |
Asiasana: | New products Electronic commerce Marketing research |
Kieli: | eng |
Tiivistelmä: | The discussion in this paper will treat the mismatch between collected market data and true market demand in the specific context of new product introduction. |
SCIMA