haku: @indexterm New products / yhteensä: 1069
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| Tekijä: | Hernandez-Serrano, J. |
| Otsikko: | Using Experts' Experiences through Stories in Teaching New Product Development |
| Lehti: | Product Innovation Management
2002 : JAN, VOL. 19:1, p. 54-68 |
| Asiasana: | NEW PRODUCTS PRODUCT DEVELOPMENT MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The situations that new product development students typically have to face in the workplace are filled with unstructured problems. A systematic collection and organization of a number of experts' experiences, encoded as cases into a case library, and presented m the form of stories to learners while interacting with a task environment is considered by many scholars as a way to increase unstructured problem-solving skill in these learners. Despite the acknowledged potential of case libraries in other fields, no case libraries have been built to support the teaching of the NPD process. Prior to developing one, the authors conducted a study to shed some light into the effects of experts' stories and unstructured problem solving. |
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