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| Tekijä: | Steiner, W. J. Hruschka, H. |
| Otsikko: | Produktliniengestaltung mit Genetischen Algorithmen |
| Lehti: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2003 : NOV, VOL. 54:7, p. 575-601 |
| Asiasana: | DESIGN MANAGEMENT PRICING MODELS NEW PRODUCTS PROFIT |
| Kieli: | ger |
| Tiivistelmä: | Designing and pricing single products or product lines is one of the most important problem areas of a firm. In this contribution, a new conjoint-based optimal product line design model with special focus on profit maximizing firms is presented. The model allows the inclusion of consumers' preferences, counterpart products of competitors as well as variable and fixed costs. Moreover, flexible probabilistic choice modeling is supported using the conditional multinomial logit model. A genetic algorithm is proposed for solving the product line design problem and, as a result of performance evaluation, is proved to be a promising solution technique (original in German). |
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