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| Tekijä: | Ernst, H. Soll, J. H. |
| Otsikko: | An integrated portfolio approach to support market-oriented R&D planning |
| Lehti: | International Journal of Technology Management
2003 : VOL. 26:5-6, p. 540-560 |
| Asiasana: | New products Product development Strategic planning Portfolio management R&D planning |
| Kieli: | eng |
| Tiivistelmä: | A new portfolio approach combining market and technology portfolios to support market-oriented R&D planning is developed. The integrated portfolio is based on objective market and patent data and empirical evidence that the representative portfolio dimensions impact on a company's business performance. |
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