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| Tekijä: | Huston, L. |
| Otsikko: | Mining the periphery for new products |
| Lehti: | Long Range Planning
2004 : APR, VOL. 37:2, p. 191-196 |
| Asiasana: | New products Innovation Networks Long range planning |
| Kieli: | eng |
| Tiivistelmä: | This article urges companies to channel resources into looking at the periphery for ideas that could be profit-drivers of the future. It suggests three strategies for finding new products: frame the landscape; develop game-changing hypotheses; and targeted hunting. It concludes by saying that these approaches will encourage managers to combine broad searching and thinking with focused evaluation and execution. |
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