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| Tekijä: | Herrnstein, R. J. |
| Otsikko: | Experiments on stable suboptimality in individual behavior |
| Lehti: | American Economic Review
1991 : MAY, VOL. 81:2, p.360-364 |
| Asiasana: | INDIVIDUAL BEHAVIOUR OPTIMIZATION DECISION MAKING CHOICE THEORY UTILITY ASSESSMENT |
| Kieli: | eng |
| Tiivistelmä: | In several recent experiments, subjects made choices in a way that supports the idea that choice is governed, either sometimes or always, by a principle that does not necessarily maximize utility, as the subjects themselves reckon their utility. In other words, they behaved irrationally, and their irrationalities seemed to be systematic and motivated, not just a matter of behaving carelessly or erroneously. Melioration, rather that maximization, appears to have driven the subject's choices in two experiments. A third experiment is also examined in which melioration implied the maximally inefficient allocation of choices. The evidence points toward generically suboptimal human choice under at least some conditions. |
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