haku: @indexterm retail pricing / yhteensä: 107
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| Tekijä: | Dhar, S. K. Hoch, S. J. Kumar, N. |
| Otsikko: | Effective category management depends on the role of the category |
| Lehti: | Journal of Retailing
2001 : SUMMER, VOL. 77:2, p. 165-184 |
| Asiasana: | RETAILING RETAIL PRICING SHOPS |
| Kieli: | eng |
| Tiivistelmä: | Assessing a retailer's performance in a category is important to both manufacturers and retailers. The work reported uses an analysis of variations in category performance across retailers to infer the key drivers of effective category management and how those drivers depend on the role the category plays in the overall retail portfolio. |
SCIMA